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Saturday, June 14, 2014

Required Social Media Specialist at Delhi for www.jivo.in

Please send your resume to it@jivo.inkaranpreet@jivo.in.

General Summary:

The Social Media Specialist role is responsible for the ongoing management and growth of Jivo Wellness’s social media presence in alignment with business strategies and direction.

Key Accountabilities:

1. Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. You will own the strategy and the execution of the ideas.

2. Responsible for developing content across owned and earned social channels. This could include blogs, posts, tweets, status updates, pins, photos and videos.

3. Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.

4. Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.

Knowledge, Skills and Abilities:

• Working knowledge and real-world experience in planning, managing and executing social media initiatives.

• Real-world experience planning social media programs that span owned (eg Blogs), earned (eg Facebook) and paid (sponsored tweets).

• Knowledge of Digital Marketing current best practices and understanding of Digital production processes.

• Knowledge of social media legal guidelines, including, but not limited to WOMMA and “pay-per-post”.

• Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results, especially as related to 360 "Integrated Communication Planning".

• Knowledge of media strategy and planning options and the media role in integrated communication.

• Strong negotiation skills as both a strategic advisor and direct negotiator for a broad variety of Interactive services


Experience/Education:

• 2-3 years experience or equivalent.

• Graduate, having graduation in Advertising/Marketing/ Digital Media will be a plus.

• Experience with social media platforms, including, but not limited to Facebook, foursquare, Pinterest, Twitter, YouTube, Google+ and Path

• Experience with leveraging social media management and analytics tools.

• Experience writing, editing and crafting content for the social media space.

• Excellent Command Over English should know how to play with words.
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